1

How French Advertising Professionals Develop Creative Strategy

Year:
1996
Language:
english
File:
PDF, 2.11 MB
english, 1996
3

The Trouble with Concept Testing

Year:
1971
Language:
english
File:
PDF, 478 KB
english, 1971
7

The Trouble with Concept Testing

Year:
1971
Language:
english
File:
PDF, 623 KB
english, 1971
18

Book reviews

Year:
1980
Language:
english
File:
PDF, 388 KB
english, 1980